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Active Skills For Reading Book 4 Unit 5: Collocation/Vocabulary Review

seriously mergers competition pick up on
niche sidetracked trendy trap
sole mission sustain positioning
uphold fundamental strategize generalist
focus socially target spread

Look over the words in the table above. Select a word for each blank that fits the context of the sentences. Use each word only once.

1. In developing any business, one   principle is to find your and stick to it.

2. A statement can help a business its efforts and    the right clients.

3. A company that is responsible will care about solving problems in ways that the values, standards, and ethics of the company.

4. Both large corporations and proprietors should be aware of their within the market place and not try to themselves too thin.

5. If they can avoid falling into that , they'll get better clients. Simply by narrowing their focus, businesses can cut the in half.

6. Some businesses do well because their products become . One such phenomenon is the Japanese cartoon cat called Hello Kitty.  Read about it. Click the plus sign to open. Click the minus sign to close.[+][-]

7. Corporate   often leave workers and shareholders fuming. One such example was the merging of Compaq and Hewlett-Packard, two corporations with very different business cultures and product suites.

8. Some new business owners believe that their businesses already have an identity, and the temptation is to be a and become all things to all people. However, they shouldn't get by what every client wants and needs.

9. Business managers must take time to in order to guide their business in ways that will long-term growth.

10. If a business wants to be taken , it needs a narrow focus. The business should decline contracts from the wrong people, and create an identity that customers can easily .



Content development by Kathleen Hanson, San Jose City College.
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